I'm Eric Haaranen
I am unique in the marketing world in that I actually practice what I preach. In this case, I run Business Musicals as ads for my own products and services - with my own money.
In fact, you likely found this site through one of my musicals.
That probably says all you need to know about the effectiveness of these catchy, little bastards.
That said, the story behing Business Musicals is an interesting one.
Like many things in life, Business Musicals came about completely by accident...
The True Story Behind Business Musicals
I had another project called Business Parables through which I was creating long-form videos to share business lessons.
For one of those, I thought it would be cool to create this short musical introduction for it. The OG, as the kids say.
The feedback I got on the intro far exceeded that of the video itself and the seed of Business Musicals was planted.
I started creating musicals to promote specific solutions and ran these as ads. After a lot of tweaking, they ended up out-performing almost every type of ad I've ever run.
And that brings us to where we are right now.
contact: eric @ businessmusicals.com